We are first year students studying Business Studies with Marketing at University of the West of England, Bristol. Following our "Break Out" session in our Understanding the Market Process module, we formed our group consisting of five students and discussed which of the different markets we wanted to further research for our project.
Out of the four possible options, we chose to look at the footware market due to the the variety of the consumer markets that we could explore. Within this we then decided to look at Adidas as our specific brand within that sector, a brand which each of us have bought into over the years.
Our next decision was to divide our market into two different sectors:
- Functional Market
- Fashion Market
Progress/Action Points:
At the end of the session, we allocated time within the week to write and produce this blog together. Following that, each of us have been set the task of basic brand research which will aid our initial study into the brand during our next meeting.
Until next week,
The group
Adistats
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