In this weeks breakout session the topic was Nintendo and their latest and best gadgets. The group discussed and reflected on the given questions and came to an overall conclusion on each of the three products that where on show and the company as a whole. The organisation Nintendo have been extremely clever in the way in which they have marketed their recent products, as it has enabled them to cover all the market segments. By this we mean that Nintendo have a product for the young to the old, males and females and from the inactive to the active....
Tuesday, February 26, 2013
Sunday, February 17, 2013
Continuing research
Posted on 2:24 PM by fdgdfg
During the marketing workshops this week, it became clear that there was some confusion as to what exactly was meant by the "breakout sessions" for this module. As a result, many of the groups, including our own, have failed to document a reflection on the discussions we have within these "breakout sessions". However, our workshop leader is looking into this and we will update the blog accordingly next week.Furthermore, due to illness and time constraints we were unable to gather the whole group this week in order to discuss the project in...
Friday, February 8, 2013
Identifying the Micro and Macro Factors for Adidas
Posted on 8:23 AM by fdgdfg
Adidas Micro and Macro Environmental FactorsFollowing today’s group session we discussed the history of Adidas in addition to reviewing each of our research findings. This included Adidas’s main brand lines, for example;Adidas PerformanceThis sector is Adidas’s ‘Sport performance division’ which focuses on delivering their sport foot ware to its athletes. Their main target audience for these sport products are athletes participating in key sporting activities such as ‘football, running, training and basketball’. (Fashiongear.fibre2fashion.com)Adidas...
Friday, February 1, 2013
Welcome to Adistats
Posted on 4:42 AM by fdgdfg
We are first year students studying Business Studies with Marketing at University of the West of England, Bristol. Following our "Break Out" session in our Understanding the Market Process module, we formed our group consisting of five students and discussed which of the different markets we wanted to further research for our project.Out of the four possible options, we chose to look at the footware market due to the the variety of the consumer markets that we could explore. Within this we then decided to look at Adidas as our specific brand...
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